Privacy Policy

Privacy Policy

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Purely New Homes Ltd trading as Purely Living
Company number: 15169969

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Thank you for visiting our website. We are committed to protecting and respecting your privacy.

This Privacy Policy sets out the basis on which we process any personal information we collect about you or that you provide to us.
We may update this Privacy Policy from time to time, so please check back periodically for the latest version.

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About Us

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This website is operated by Purely New Homes Ltd, trading as Purely Living.
For the purposes of UK data protection law, the data controller is Purely New Homes Ltd, registered in England and Wales under company number 15169969, with its registered office at 24 Station Road, Swanage, BH19 1AF.

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Information We Collect About You

We collect and process the following information about you:

• Information you provide: via website forms, phone, or email – such as your name, address, email, telephone number, and any other details you choose to share.
• Information we collect automatically: including your IP address, browser type, device details, and browsing activity on our website.
• Information from third parties: such as property portals (e.g. Rightmove, Zoopla) when you contact us through their platforms.

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How We Use Your Personal Information

We may use your personal information for the following purposes:

• Providing services: to respond to your enquiries, provide information or services requested, and administer any promotions.
• Marketing and communication: to share information about properties, developments, or services that may interest you.
• Service improvements: to improve our website and customer experience, and to ensure security.

Legal basis for processing:

• Consent – where you have given permission for us to use your data.
• Performance of a contract – where processing is necessary to fulfil a contract with you.
• Legitimate interests – where processing is necessary for the operation and promotion of our business.
• Legal obligations – where processing is required to comply with UK law.

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Sharing Your Personal Information

We may share your information with:

• Vendors, purchasers, landlords, and tenants – where necessary to complete property transactions.
• Service providers and partners – including marketing, hosting, and IT suppliers who assist us in delivering our services.
• Professional advisors or regulatory bodies – where required by law or to protect our rights.

All third parties handling your data do so under strict data protection agreements.

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Data Storage & Security

Your information is securely stored within the European Economic Area (EEA).
While we take all reasonable measures to protect your data, internet transmissions are never fully secure. Once received, we apply robust technical and organisational measures to prevent unauthorised access or misuse.

We retain your data only for as long as necessary to fulfil the purposes outlined in this policy.

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Cookies

Our website uses cookies and similar technologies to improve your browsing experience and personalise content. By continuing to use our site, you consent to our use of cookies.
You can adjust your browser settings to refuse cookies; however, some parts of the site may not function properly.

For more information about cookies and how to manage them, visit:
www.allaboutcookies.org or www.youronlinechoices.eu.

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Your Rights

Under UK data protection law, you have the right to:

• Access the personal data we hold about you.
• Request correction or deletion of your data.
• Object to processing for marketing purposes.
• Withdraw consent at any time (where applicable).

You can exercise any of these rights by emailing hello@purely-living.com.

If you are not satisfied with our response, you may contact the Information Commissioner’s Office (ICO):
Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

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Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

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Purely New Homes Ltd (trading as Purely Living)
Briggs House, 26 Commercial Road, Ashley Cross, Poole, Dorset, BH14 0JR
📧 hello@purely-living.com

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Updated: October 2025

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